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Campaign Management

Table of Contents

  1. Accessing Campaign Details
  2. Campaign Header Information
  3. Campaign Statistics
  4. Campaign Contacts List
  5. Contact Row Status
  6. Campaign Controls
  7. Testing Campaigns
  8. Handling Failed Contacts
  9. Campaign Completion
  10. Exporting Campaign Results

Accessing Campaign Details

Navigate to a campaign’s detail page to manage and monitor a specific campaign.
  1. Go to Campaigns from the main navigation
  2. Click on the campaign name you want to view
  3. The campaign detail page displays

Page Structure

The campaign detail page includes:
  • Header with campaign identification and status
  • Control buttons for campaign management
  • Statistics cards showing progress
  • Contact list with individual status

Campaign Header Information

The header provides essential campaign identification.

Campaign Name

The campaign name appears prominently at the top:
  • Set during campaign creation
  • Identifies the campaign purpose

Status Badge

A visual indicator shows current campaign status:
  • Draft: Not yet started
  • Queued: Waiting to begin
  • Running: Actively making calls
  • Paused: Temporarily stopped
  • Completed: All contacts processed
  • Canceled: Stopped before completion

AI Employee Assignment

The assigned AI employee is displayed:
  • Shows which employee handles calls
  • Links to employee detail page
  • Essential context for troubleshooting

Back Navigation

A back arrow or link returns you to the campaigns list:
  • Maintains any active filters
  • Easy movement between views

Campaign Statistics

Statistics cards provide real-time progress visibility.

Total Rows (Contacts)

The total number of contacts in this campaign:
  • Represents full campaign scope
  • Includes all statuses
  • Set when contacts are uploaded

Pending Count

Contacts waiting to be called:
  • Not yet attempted
  • Queued for processing
  • Decreases as campaign progresses

In Progress Count

Contacts currently being called:
  • Active call in progress
  • Will transition to completed status
  • Usually a small number at any time

Completed Count

Successfully processed contacts:
  • Calls that were attempted and finished
  • Includes both successful and unsuccessful outcomes
  • Primary progress indicator

Failed Count

Contacts that encountered errors:
  • Technical issues prevented call
  • May be eligible for retry
  • Requires investigation if high

Skipped Count

Contacts excluded from calling:
  • Invalid phone numbers
  • Duplicate entries
  • System-determined exclusions

Canceled Count

Contacts not called due to campaign stop:
  • Campaign ended before their turn
  • Not attempted at all
  • Distinct from failed (which were attempted)

Campaign Contacts List

The main table displays all contacts in the campaign.

Contact Information Display

Each row shows: Contact Name: First and last name of the contact. Phone Number: The number to be called. Status: Current processing status for this contact. Result: Outcome if call was completed. Actions: Available operations for this contact.

Sorting and Ordering

Contacts may be sorted by:
  • Status (pending, completed, etc.)
  • Name
  • Date processed
  • Result

Filtering

Filter the contact list to focus on specific segments:
  • By status (pending only, failed only, etc.)
  • By result (success, voicemail, etc.)
  • By date processed

Pagination

For large campaigns, pagination allows navigation:
  • View contacts in batches
  • Navigate between pages
  • Choose page size

Contact Row Status

Each contact progresses through distinct statuses.

Pending

Contact is waiting to be called:
  • In queue for processing
  • Will be called when campaign is running
  • Order based on campaign configuration

In Progress

Contact is currently being called:
  • Call is active
  • Waiting for outcome
  • Brief transitional state

Completed

Contact has been processed:
  • Call attempt was made
  • Result is recorded
  • No further automatic action

Failed

Technical issue prevented the call:
  • Network error
  • System issue
  • Invalid number detected during attempt

Skipped

Contact was excluded:
  • Invalid data detected
  • Duplicate identified
  • Other exclusion criteria met

Canceled

Campaign stopped before contact was called:
  • Campaign ended prematurely
  • Contact was never attempted
  • Can be included in new campaign if needed

Campaign Controls

Manage campaign execution with available controls.

Start Campaign

Begin executing a draft or new campaign:
  • Initiates calling process
  • Campaign status changes to Running
  • Contacts begin being processed

Pause Campaign

Temporarily halt execution:
  • Stops new calls from initiating
  • In-progress calls complete
  • Campaign can be resumed later
Button location: Visible when campaign is Running

Resume Campaign

Continue a paused campaign:
  • Restarts calling process
  • Picks up where it left off
  • Continues processing pending contacts
Button location: Visible when campaign is Paused

Stop Campaign

Permanently end the campaign:
  • No further calls will be made
  • Campaign cannot be resumed
  • Status changes to Canceled

Retry Failed

Re-attempt failed contacts:
  • Only targets contacts with Failed status
  • Creates new call attempts
  • Useful after resolving issues
Button location: Visible when failed count is greater than zero

Testing Campaigns

Validate campaign configuration before full launch.

Test Call Functionality

Before launching a campaign, make test calls:
  1. Access the test call option
  2. Enter your phone number
  3. Initiate test call
  4. Experience the call as a contact would
  5. Verify AI employee behavior

What to Test

Greeting: Is the opening appropriate for the campaign? Script flow: Does the conversation match objectives? Handling: How are common responses managed? Transfers: If configured, do transfers work correctly? Conclusion: Does the call end appropriately?

Test with Sample Contacts

Consider running a mini campaign first:
  1. Create campaign with small subset
  2. Use 5-10 contacts
  3. Run the campaign
  4. Review all outcomes
  5. Adjust before full launch

Handling Failed Contacts

Address contacts that encountered issues.

Identifying Failures

Review the failed count on statistics cards:
  • High numbers indicate systematic issues
  • Low numbers may be normal

Common Failure Reasons

Network issues: Temporary connectivity problems. Invalid numbers: Numbers that appear valid but are not. System errors: Platform or integration issues. Audio problems: Call connected but audio failed.

Investigating Failures

Review individual failed contacts:
  • Click to see failure details
  • Look for patterns
  • Identify common issues

Retry Strategies

Immediate retry: Use retry failed button for quick retry. Delayed retry: Pause and retry later when issues may be resolved. Manual handling: For persistent failures, consider manual outreach. Exclusion: Remove contacts that cannot be reached.

Preventing Future Failures

Data validation: Clean contact data before campaigns. Number verification: Use validation services when possible. Gradual scaling: Start small to identify issues early.

Campaign Completion

When all contacts are processed, the campaign completes.

Completion Status

Campaign shows Completed status when:
  • All contacts have been attempted
  • No pending contacts remain
  • Processing is finished

Final Statistics

Review final campaign metrics:
  • Total contacts processed
  • Success rate achieved
  • Distribution by outcome
  • Duration of campaign

Post-Campaign Analysis

After completion:
  1. Review overall success rate
  2. Analyze failure patterns
  3. Listen to sample conversations
  4. Document learnings

Acting on Results

Successful contacts: Follow up as appropriate for your objectives. Voicemail contacts: Consider callback timing. No answer contacts: May warrant retry campaign. Failed contacts: Investigate and potentially retry.

Exporting Campaign Results

Extract campaign data for external use.

Export Options

Depending on configuration, export may include:
  • Contact list with results
  • Summary statistics
  • Conversation links
  • Outcome details

Export Formats

Common export formats:
  • CSV for spreadsheet analysis
  • JSON for system integration
  • PDF for reporting

Data Included

Exports typically contain:
  • Contact information
  • Call outcome
  • Timestamps
  • Duration
  • Custom properties

Use Cases for Exports

Reporting: Create campaign summaries for stakeholders. Analysis: Import to analytical tools for deeper review. Integration: Feed results to other business systems. Documentation: Maintain records for compliance.

Summary

Effective campaign management requires understanding the campaign lifecycle, monitoring progress actively, and responding appropriately to issues. By using the available controls, statistics, and contact-level visibility, you can ensure campaigns run smoothly and achieve their objectives. Remember that each campaign provides learning opportunities. Document what works, investigate what does not, and continuously refine your approach for better results over time.